Our Aunties, Uncles, Cousins and Madrinas

The people your business has been missing.

Every founder in Mosaic gets hours with the Village – the forty-odd Aunties, Uncles, Cousins and Madrinas who shape it. Not a mentor assigned to you for ten weeks whether or not you need them – hours you spend where the work actually is, in the week the work is actually happening.

It takes a village. We took that literally and built one you can book by the hour. We call them Aunties, Uncles, Cousins and Madrinas because that is what they are. In our families, the person who tells you the truth about your business is rarely the one with the title.

How the hours work

Your hours are yours.
Spend them across the whole Village.

Book a vocal coach the week before a pitch and a money-trauma coach the week you raise your prices. Nobody has to approve it and nobody asks why.

Included with your seat

Cohort Core comes with 6 hours. Cohort Deep comes with 16.

Add more at any time

An extra hour is $175, also in blocks of 5 or 10. Open Track founders buy hours the same way.

Aunties get paid

Everyone in the Village is paid for their time. Too often, women, transgender, and non-binary people are asked to volunteer their time – not at Mosaic.

Unused hours do not vanish

They carry for a year after your cohort ends. Alumni keep booking.

All prices are in Canadian dollars and do not include tax. GST or HST is added at checkout where it applies.

The Village

Six kinds of help, because a business is not one problem.

Money and the numbers

Pricing, margin, cash flow, the spreadsheet you have been avoiding, and the conversation about what your work is worth.

Pricing and marginCash flowGrant and loan applicationsBooks that make sense

Customers and growth

Finding the people who will pay, saying the thing that makes them buy, and building a way to do it again next month.

PositioningSales conversationsChannels that fit youRetention

Technology and AI

What to build, what to buy, what to ignore. Practical, and never a lecture.

Where AI actually helpsChoosing toolsWorking with developersData you can trustTraining

Voice and presence

Because how you carry the room is part of the business, and nobody teaches it.

Vocal coachingStorytelling and speakingFashion and presenceOn camera

Healing and the whole person

Mosaic treats the founder as a whole person. This is not a perk bolted on the side.

Trauma-informed coachingMoney traumaRest and burnoutGrief and transition

Rituals and ceremonies

Marking what you have built. Beginnings, endings, and the moments in between.

Ritual designCeremony and milestonesAncestral practiceClosing a chapter
The Village, by name

The people behind the hours.

Every one of them is paid for their time. Tap a name for their full background.

The Village is intergenerational on purpose. Some of these Aunties and Uncles are a few years ahead of you; others have been at it for decades. Both kinds of knowing matter, and you can book either.

Aaron Cruikshank
Aaron Cruikshank
Market Intelligence & Data Analytics Uncle
Ana Gupta
Ana Gupta
Digital Marketing & Social Media Auntie
Angela Chan
Angela Chan
Branding & Visual Marketing Auntie
Angie Hirata
Angie Hirata
Sales & Marketing Auntie
Ardy Naghshineh
Ardy Naghshineh
AI Workflow & Automation Uncle
Awilda Verdejo
Awilda Verdejo
Performance & Vocal Coaching Auntie
Charina Cruz
Charina Cruz
Harmonious Success, Leadership & Empowering Mindset Auntie
Charlene SanJenko
Charlene SanJenko
Storytelling & Media Auntie
Courtney Formosa
Courtney Formosa
Digital Strategy & Analytics Auntie
Dana Ramnarine
Dana Ramnarine
Trauma, Purpose & Self-Care Auntie
DaVonna May
DaVonna May
ChatGPT & AI Auntie
Denise Williams
Denise Williams
Indigenous & Strategy Auntie
Elizabeth Bunney
Elizabeth Bunney
PR, Storytelling & Community Development Auntie
Fatima Kamenge
Fatima Kamenge
Social Entrepreneurship Auntie
Geoff Meredith
Geoff Meredith
AI & Technology Uncle
Hadi Nili
Hadi Nili
Export & Internationalization Uncle
Humaira Ahmed
Humaira Ahmed
Mentorship & Leadership Auntie
Ildar Akhmetov
Ildar Akhmetov
Education & AI Product Development Uncle
Ioana Birleanu
Ioana Birleanu
Authentic Sales & Impact-driven Strategy Auntie
James Rowe
James Rowe
AI Strategy & Business Process Automation Uncle
Jessica Turner
Jessica Turner
Customer Discovery & Product Auntie
John Grayson
John Grayson
Education & Cultural Uncle
Jourdana Ponter
Jourdana Ponter
Startup & Venture Financing Auntie
Kim Acedo
Kim Acedo
Midlife+ Women’s Leadership & Well-being Auntie
Ky Sargeant
Ky Sargeant
DEI & Neurodiversity Auntie
Leslie McKeown
Leslie McKeown
Operations, Accounting & Systems Auntie
Lorraine Wong
Lorraine Wong
AI Prototype / MVP Auntie
Luis Guerrero
Luis Guerrero
AI & Digital Growth Uncle
LX Cast
LX Cast
AI Stewardship & Product Design Cousin
Maddelena Ponter
Maddelena Ponter
Climate Tech & Venture Financing Auntie
Marc Apduhan
Marc Apduhan
Innovation & Social Initiatives Uncle
Marzia Sager
Marzia Sager
Communications & Marketing Auntie
Mayumi Rollings
Mayumi Rollings
AI in Film Auntie
Megan Sheldon
Megan Sheldon
Rituals & Ceremonies Auntie
Morna MacGillivray
Morna MacGillivray
Mentorship & Matriarchal AI Auntie
Navika Nayar
Navika Nayar
Agile & Lean Startup Auntie
Niamh Redmond
Niamh Redmond
Product & Digital Strategy Auntie
Paschal Okwundu
Paschal Okwundu
Product, Finance & “No-Budget” Marketing Uncle
Rehana Razack
Rehana Razack
Operations, Business Development & Market Research Auntie
Ryan St. Germaine
Ryan St. Germaine
Indigenous & Strategy Uncle
Vanessa Sanchez
Vanessa Sanchez
Funding & Business Development Auntie
Victoria Mui
Victoria Mui
People & Talent Strategy Auntie
Viola Ng
Viola Ng
Global & Digital Marketing Auntie
Yeritza Bohorquez
Yeritza Bohorquez
AI & Business Systems Auntie
Zahra Carol Baghdadi
Zahra Carol Baghdadi
Strategy & Finance Auntie
Your headshot
Join the Village

Madrinas arrive with the co-op – they sit in the peer lending circles rather than the booked hours, and we will name them here once it is incorporated.

Gift an hour

Buy an hour for a founder who cannot buy one.

One hour, $175, given to a founder in the current cohort. You will not be told who receives it and they will not be told who paid. That is deliberate: a gift with a name attached is a debt.

Gift an hour

All prices are in Canadian dollars and do not include tax. GST or HST is added at checkout where it applies.

Join the Village

If you have done the thing, come and say how.

We are looking for people who work well with founders who have been talked down to before. You set your own availability, typically at least two hours a month. You are paid our standard hourly rate, and you are never asked to work for exposure.

Anyone who stays can become a member-owner of the co-operative alongside the founders.

Put your name forward
Why we say Auntie

An Auntie tells you the truth and still feeds you.

“Auntie” carries something “mentor” does not. An Auntie is not evaluating you for a decision they are about to make. They are not a step on a ladder. They have no stake in your compliance.

They will tell you your pricing is wrong, and then they will ask whether you have eaten. Both of those are the work.