About Mosaic

99% of us are building something the funding systems cannot see.

Less than 1% of all businesses ever raise venture capital. Yet, almost every accelerator is built for that 1%, and then wonders why the rest of us do not fit.

Mosaic is built for the rest. For intersectional women, transgender, and non-binary founders – those living at the intersection of two or more identities – who need customers, cash flow and a circle far more than they need a pitch deck.

Rochelle Grayson
Who is behind it

Rochelle Grayson has been the only one in the room often enough to build a different room.

DG Bank. Lehman Brothers. Siemens. IBM Deutschland. A dot-com she co-founded in San Francisco. Nearly 18 years at the University of British Columbia. Department Chair of Marketing at Langara College. A German Abitur, a Bachelors in German Literature from Swarthmore, an MBA in Finance and Business Strategy from Chicago Booth.

Today, she is an Executive-in-Residence at New Ventures BC, teaches data visualization, marketing and customer analytics at UBC, co-authored the Canadian edition of Applied Marketing, and sits on the boards of Viridis Research, movmi, Modo Co-operative, Ethọ́s Lab, and Latincouver.

She is Afro-Latin – African-American and Puerto Rican – and grew up across two cultures and several countries. Mosaic is not a departure from that biography. It is the culmination of that journey.

“I have sat on both sides of the table. The founders being turned down were not worse. They were unfamiliar. Mosaic is what happens when you stop treating unfamiliar as a risk factor.”

Ancestral Intelligence

The oldest technology we have is each other.

Twelve generations back it took 4,094 people for you to exist. Not one of them was a solo founder. Every one of them survived on pooled knowledge, shared risk, and somebody older and wiser saying do it this way instead.

Ancestral Intelligence is the practice of building with that inheritance switched on rather than switched off – treating lineage, community and ritual as operating infrastructure, not sentiment. It is why Mosaic is a circle, why the Aunties exist, and why we gather in a room once the ten weeks are done.

And the other kind of intelligence

Mosaic uses AI, deliberately and out loud. Akin, our guide, is rooted in kinship – a walk-beside guide for reconnecting with your wholeness and available to every founder from day one. We will never train a model on your business without asking you first, and we will never pretend a machine replaces an Auntie.

How we use AI, in plain words →
What we hold to

Six things, and we would rather be judged on them
than on a mission statement.

We start from abundance, not deficit

You are not a gap to be filled. Every founder who walks in already carries a business, a lineage and a way of seeing. Our job is to add, not to correct.

The whole person builds the business

Vocal coaches and money-trauma coaches are in the same Village as the pricing people. Not as wellness. As the work.

Ownership, not access

Being let into a room is not the same as owning a chair in it. Founders who come through a cohort can become member-owners of the co-operative.

We say what things cost

Every price on this site is the price. No discovery call to find out, no tier revealed at the end of a funnel.

Circles, not ladders

Nobody in Mosaic is a rung. The Aunties are not gatekeepers and the alumni are not a tier above you.

We are answerable to the people we serve

A co-operative can be voted against by its own members. That is the point of choosing one.

How Mosaic came to be

Mosaic did not arrive on its own, and saying so is itself co-operative.

Naming the people who made something possible is not a courtesy. In a co-operative, it is bookkeeping.

Discovery Foundation

Two grants of $25,000, and the first institution to fund this before it existed on paper.

New Ventures BC

Where Rochelle serves as Executive-in-Residence, and where a great deal of this thinking was pressure-tested.

Lustrio Media Inc.

The company that has carried Mosaic operationally until the co-operative is incorporated.

reGEN Impact Media

Charlene SanJenko, a Mosaic Alumna, and a long collaboration on women-led impact media.

Be Ceremonial

Megan Sheldon shepherded our ritual and ceremony practices, and the reason those words appear on an accelerator website at all.

Where this is going

The point was never to run a program.

The point is a co-operative owned by the founders who came through it, funding the founders who come next, on terms none of us were ever offered. Everyone who joins by December 31, 2026 is a Founding Member.