Customermaxxing
kus·tuh·mer·max·ingverb
Making every decision in your business by one test: does this bring me closer to a customer who pays?
Coined by Rochelle Grayson at Mosaic Accelerator on November 2, 2026.
The internet has sleepmaxxing and moneymaxxing. Silicon Valley has fundraisingmaxxing. Our founders needed a word for what they actually do all day, so we made one.
“I stopped polishing the pitch deck and started customermaxxing. Three paying clients by Friday.”
You might be customermaxxing if…
You know your real number.
How many customers it takes to pay yourself – and you can say it out loud. Find yours in two minutes.
You asked someone to buy this week.
Even if they said no. A clear no tells you what to build next. Never asking is the only real failure.
Your favourite investor just paid your invoice.
A customer’s money is the most non-dilutive capital there is. It costs you nothing but the work you were going to do anyway.
Your proudest metric has a name attached.
Not followers, not downloads, not a waitlist. A person who paid you, and would again.
Choose your maxxing.
Fundraisingmaxxing
- 47pitch meetings
- 0customers
- ~20%of your company, gone
Customermaxxing
- 0pitch meetings
- 47paying customers
- 100%still yours
The ~20% is what a typical early round costs a founder in ownership – see what it costs. Nothing against investors: some of our founders will raise one day. The ones with customers raise on their own terms.
Customermaxxing isn’t more hustle.
It isn’t more hours.
It’s more paying humans. Rest is part of the plan, not a reward for finishing it.
It isn’t discounting until anyone will buy.
It’s the right customers, paying a fair price – one you can say out loud without flinching.
It isn’t chasing everyone.
Your real number is usually smaller than you feared and far more specific than you expected. Find those people.
Use it freely.
The word is yours to use – in a post, a pitch, a team meeting. If you do, we’d love a link back to this page, and we’d love to hear what you customermaxxed. #Customermaxxing
Start customermaxxing.
Find your real number
Four lines of arithmetic, and the number of customers it takes to pay yourself. Nothing you type is recorded.
Your real number →Learn at your own pace
Every lesson of the program, released weekly and yours to keep. Open any time.
Open Track →Do it with a cohort
Ten weeks, seven other founders, and a Village of mentors – to go and find the people your number names.
Apply for Spring 2027 →Not a founder? You can still help one customermaxx. Send them a customer →